‘Wink’ Varrier redefines content barrier

Saturday, 23 June 2018

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‘Wink’ Varrier redefines content barrier

Sidharth Bedi Varma | February 22, 2018 20:32 hrs


Internet sensation and Malayalam actress, Priya Prakash Varrier, took the internet by storm this week. She caught the troll pages, meme makers and trendsetters by the scruff and showed them that just raising the eyebrows can do the trick. The first year B Com student is now the most searched celebrity on the internet, leaving Sunny Leone, Deepika Padukone and Katrina Kaif trailing behind, likely by a large margin. Varrier has become the first Indian celebrity to have registered 6,10,000 followers on Instagram in one day which takes her follower count to over 3 million. Priya has not only landed a new movie with her eyebrows but also several influencer campaigns which includes one with mobile giants, One Plus. 
This must have left advertising tycoons in a pickle...
The ‘wink’ penetrated all social media, made the headlines and proved that the right content can do the trick. With Valentines’ Day right around the corner, the video echoed with all the single people looking for that ‘movie wala love’.
In any case, since Priya shot to fame, it was only obvious that someone would have a problem with it. Enter – intolerance and communal disharmony. Someone somewhere felt offended by the video, registered a complaint and appeared on TV shows; most had their ‘15 minutes.’
However, this entire incident tells us one thing – we see what we want to see and consume what we want to consume. The entire ‘wink’ video kept our news feeds occupied for a week and kept our attention away from the real news. 
 

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