Assam Police creating audio-visual content to connect with youths

Wednesday, 30 September 2020


Assam Police creating audio-visual content to connect with youths

Avishek Sengupta | July 21, 2018 14:53 hrs

GUWAHATI: The Assam Police have released two creative posts on Facebook and Twitter as part of its social media THINK campaign. Several more are to follow.

The first message was posted on July 13 followed by another on July 17. The first post said “What does your weekend look like? Because we may have to plan ours, if it’s with us.” It was attached with a creative image in which two illustrated figures with the symbols of Facebook and Twitter on their laptops, are put behind bars and it read, “Sharing rumours/hate messages online can enable you for a date with us in nearest police station this weekend.” It got 4,400 reactions and 1,078 shares on Facebook and 508 likes and 228 retweets on Twitter.

Four days later, the second post said, “Mobs have many heads but sadly no brains. There is no offence that can justify the actions of a mob.” In the image below, it showed a mob attacking one person and with the words written, “Mobs may not follow the law. But the law will follow them.” This post received 2,700 likes and 338 shares on Facebook and 517 likes and 304 retweets on Twitter.

“This is part of a think campaign that we have started and only two instalments have been released. The first two posts have already been viewed by more than 2 lakh people on Facebook. We will continue with more such creative contents and the third instalment will be released by this weekend,” the senior official said.
In the posts that are to follow, issues like child safety, women safety, drug abuse, social evils and social media ethics will be addressed.

The official said, “We are aiming to connect better with the social media users here that mostly include youths. We cannot be in better touch with them if we release the old bureaucratic press releases and occasional notifications. Hence, under this campaign, we will further engage into short videos and other creative means to make the youths aware about the various social trends and crimes and how not to fall victim to those.”

The officer, along with three creative teams of consultants – one that has shifted from Mumbai to Guwahati and one from Mumbai and Delhi each – have designed the contents. The campaign also received strong support from Assam DGP Kuladhar Saikia and chief minister Sarbananda Sonowal.

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