British Council places Musicians from Northeastern States on the Global map

Wednesday, 27 January 2021


British Council places Musicians from Northeastern States on the Global map

G Plus Feature | February 03, 2018 14:34 hrs

The Northeast edition of Mix the City- a web application that would allow users of Northeast to create and share their own unique audio-visual soundtrack globally - was unveiled in Guwahati on Friday, February 2.

The British Council unveiled the Northeast version in a bid to provide an interactive music platform that draws users across UK and the world to explore the diversity of sound, music, cultural influences and city sights from the eight states of the Northeast -Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim and Tripura, connecting them with the world.

Created by British Council and designed by award-winning British start-ups, Mix The City will not only nurture young talent by providing platform for self-discovery and experience but also exposure to a global audience.

This edition has been produced by Tattva Creation  and features 14 exciting Northeast based musicians and bands including Abiogenesis (Nagaland), Tetseo Sisters (Nagaland), Koloma (Agartala), Sachindra Debbarma (Agartala), Lawrence Lalnithanga (Mizoram), Zothanmawia Zemabawk (Mizoram), Rida and the Musical Folks (Meghalaya), Sofiyum (Sikkim), DJ Sagar (Assam), Hirak Jyoti Sarma (Assam), Arak (Assam), Rishav Bhuyan (Assam), Lama Tashi (Arunachal Pradesh ) and Sampaa (Manipur).

Addressing the media at a press meet held in Guwahati, Alan Gemmell OBE, Director India, British Council, said, “We’re inspired by young people, artists and musicians from across the Northeast. Mix The Northeast is our digital celebration of their unique fusion of contemporary and tradition and our 70th anniversary gift. With performers like DJ Sagar and the Tetseo Sisters and content from all 8 States, Mix The Northeast will inspire people all over the world with a unique introduction to a unique part of India. This app is a part of our mission to partner the knowledge ambitions and economic growth of the Northeast. Over the last year we’ve built connections and relationships with Chief Ministers, Education Ministers and with Ministry of Development of North Eastern Region (DoNER) to play our part to Look East and show how access to British Council education and skill programs can benefit young people in all 8 states.”

As a part of the launch, Mix The City Northeast India will be showcased with live performance of few musicians at IIT Guwahati’s student fest Alcheringa on February 4, 2018.

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