Modi’s digital India: How Tik Tok popularised Modi among young voters

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Modi’s digital India: How Tik Tok popularised Modi among young voters

G Plus News | May 25, 2019 19:02 hrs

GUWAHATI: Approximately 1.5 crore “digital natives” have cast their votes for the first time in this Lok Sabha elections and have chosen Narendra Modi as their next prime minister. 

However, what’s interesting is that Modi got to the younger generation by using Chinese short video-sharing app, TikTok that helped spread and propel the “Modi wave” among masses. 

According to a report by IANS, BJP’s young and tech-savvy karya
kartas took charge of expanding Modi’s digital presence across platforms including Facebook, Instagram, Twitter and Tik Tok.

The short-video based app has over 120 million monthly active users in India and it has been a significant source in circulating dialogues, speeches and candid reactions from Modi on smartphones across India. 

Tik-Tok proved to be a great election strategy to motivate young voters as enthusiasts used the platform to record themselves shouting Modi’s famous, “Mitron” and “Iss baar fir Modi Sarkar.” They also made videos for the same, hastagged them with social media trends and shared them across all social platforms. 

Tik Tokers also went crazy when Modi prefixed his name with the word, “Chowkidar” on Twitter.  Individuals and families alike recorded themselves imitating Modi’s dialogues and various songs. 

In addition to Hindi, many TikTok videos were also shared in other regional languages including Bhoopuri, Rajasthani, Gujarati and Bengali. 

In a recent interview, Modi had also said that he loves memes on the internet. Thus, clearly, he has figured out how to get to younger audiences and win them over, as seen by the latest numbers in the 2019 Lok Sabha elections where BJP for the second time, won a majority with 303 seats. 


Narendra Modi (L) Representative Image Tik Tok

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