Patanjali Considers Bidding for IPL 2020 Title Sponsorship
Baba Ramdev’s Patanjali Ayurved is considering bidding for the title sponsorship of the upcoming Indian Premier League (IPL), according to a company official.
The slot of the title sponsorship of IPL was vacated after the Chinese handset maker Vivo decided to exit from it.
As Patanjali continues to focus on exports for its Ayurveda-based FMCG products, the move would help the Haridwar-based firm access a global marketing platform.
Confirming the development, Patanjali spokesperson S K Tijarawala told PTI, “We are considering this. This is for Vocal for Local and making one Indian brand as global, this is the right platform. We are considering into that perspective."
However, Tijarawala also added that the company is yet to take a final call on the issue.