Two Assam women launched The Young Minds, a newspaper for kids | Assam News

Tuesday, 22 September 2020


Assam’s first Newspaper for Kids ‘The Young Minds’ Launched

Nehal Jain | August 29, 2020 16:25 hrs

Guwahati-based women entrepreneurs have launched a newspaper specifically designed for kids, to inculcate reading habits in them.


Founders of The Young Minds - Neelam Sethia (L) and Neha Bajaj (R); a copy of the newspaper

With the aim to promote creative thinking among children and inculcate in them the habit to read and write, two Assam women launched The Young Minds, a newspaper for kids.

The Young Minds is the brainchild of Guwahati-based duo Neelam Sethia and Neha Bajaj. 

The duo had started an activity based pre-school The Kinder Castle, one of the best pre-schools in Guwahati, in 2017. And now, they have come up with a children’s newspaper, The Young Minds which would cater to kids of 4-14 years of age. 

This weekly newspaper will include content that will help engage children in activities such as games, puzzles, riddles, fun facts and news, vocabulary, science and maths experiments. It will also provide kids with a platform to get their arts and write-ups published and win prizes by participating in monthly contests. 

Speaking to G Plus about the venture, co-founder Neelam Sethia said, “Holistic learning is very important for a child, so this weekly newspaper will help them consume content that will nurture their reading habits and other skills away from screen time. This concept was initiated to inculcate reading habits among kids in the digital era.”

In the same vein, commenting on the launch of The Yound Minds, co-founder Neha Bajaj added, "Reading allows a child to understand and comprehend their thoughts in a much more productive way thus helping them to build key language, literacy and social skills. The Young Minds will help them consume only filtered content which is related to their age group. We hope we deliver the finest content for all.”

Marketing Head of The Young Minds, Anjali Sethia

In today's world of numerous news channels, loud opinions, debates, fake news, chaos and noise, there is little content that is appropriate for children in the news space. Yet it is essential that children understand current affairs and have a holistic growth. Here is where the idea of a kid-friendly newspaper germinated in the minds of two like-minded mothers – Neelam Sethia and Neha Bajaj.

The Young Minds’ content, designing and marketing aspects have been managed by The Virtual String, a digital marketing company run by Anjali Sethia and Kritika Sethia. Their services have been a stepping stone in launching the brand.

Creative Head Kritika Sethia with a copy of The Young Minds

To get a free physical sample of the newspaper or subscribe to it, interested persons may visit the website or call 7099050144. 

The first copy of The Young Minds is scheduled to release in November, and the subscription process is currently on-going. 

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