Mahima Sethi – Prêt Couture: The New Boutique in Town

Friday, 26 February 2021


Mahima Sethi – Prêt Couture: The New Boutique in Town

G Plus Feature | January 03, 2018 17:26 hrs

Address: AT Road, Opp. Pan Bazar Flyover 

If you are looking for trendy clothing that you won’t find in a department store, Mahima Sethi – Prêt Couture Boutique is the place for you.

Nestled among the hustle-bustle of the shops and restaurants of A.T. Road, this Boutique is a venture by Mahima Sethi, an award winning pass out from Pearl Academy of Fashion who has worked under reputed export houses and veteran designers like JJ Valaya. Not only is the designer technically sound in the field of fashion, she’s also very passionate about her work.

Talking about the inception of the Boutique, the owner and designer of the store, Mahima said, “This is my passion – I enjoy creating pieces which make people look their best irrespective of their body type. Everything I make is out of love and being a shopaholic myself, I felt that the city needs to be able to try out new trends first hand rather than going out and wearing what others are wearing.” It’s true – most of the pieces in her Boutique reflect creativity and one would want to try them because they are unlike what you would have already seen and most importantly, wearable.
At first glance, the Boutique feels like a breath of fresh air – bright and pretty.

Everything is displayed in an easy to see manner, complimented by the spacey front and centre table. The Boutique provides a fun, trendy shopping stop for locals. It has got items you can’t find anywhere else locally.  

For a good buy, the ready to wear range starts from 3000 but for customised orders, the client's budget is taken into consideration. The Boutique officially opened up for customers on the 8th of October, 2017 and talking about its first collection, the designer said, “I’ve designed the first set of collection keeping in mind the festive season – transitioning beautifully into Indian, Western and Boho, something which Guwahatians have not seen earlier.”

Over the past decade, hundreds of fashion and retail outlets have come up in the city. The fashion industry has been growing at a fast pace with new brands making their advent and a lot of talented designers setting up their shops in the form of smart and luxury Boutiques. But what sets Mahima Sethi’s Boutique apart is the introduction of Boho-chic style of fashion. 

In addition to women’s clothing, a small part of the store is dedicated to accessories too. While not the main focus of the shop, Mahima Sethi’s Boutique does sell a selection of chic accessories. Talking to G Plus, Mahima said, “Accessories is something I myself love – be it jute necklace, chunky silver or more. At my Boutique, you would find off beat accessories which compliment your clothes rather than just being good on their own.” 

A personal advice would be to mix and match the clothes and ask the designer for her suggestion in doing so. You’d be surprised at the outcome! 

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