9-year-old girl puts Dabur in spot over choice of photos
A nine-year-old’s question has put most people including the Government in a fix over the choice of photographs used by Dabur on a box ‘Real Fruit Juice’. A nine year old girl from Guwahati refused to drink the fruit juice because it was meant for “him” — and not her — as the photo on the box is that of a young boy.
This has prompted government intervention to ensure gender neutrality in written contents on food or juice packets.
A part of the fine print on a juice pack addresses the male child, prompting a young girl to refuse the drink because it wasn’t meant for her.(HT Photo )
The girl is a student of a private school here in Guwahati and studies in class 3. Her father made a complaint to which the Union Minister of Women and Child Development Maneka Gandhi reacted and took it up with the juice manufacturer, Dabur.
The company responded to the minister on Wednesday, saying the term “him” on the pack was not gender-specific but used in a more general sense to connote children. “We will make the necessary amendments to avoid any such misunderstanding in the future,” they have promised.
The girl’s father, Mriganka Majumder, a banker, told a National media house that he took up the issue as he was pained at the reaction of his daughter, his only child.
“Last Sunday, I bought a carton of Real fruit juice for my daughter. When we reached home, she came to me after a while and said she will not drink the juice as it is written in the carton that it is for ‘him’ not ‘her’,” he said.
Majumber wrote a mail to Dabur, seeking an apology for what he termed as gender discrimination through their products and after the company failed to get a response from the company, Majumder wrote to the Union minister, seeking her intervention.
“I have written to them to ensure that messaging in their products, especially food and beverages is ‘gender neutral’. Why should products such as fruit juice or health drink be male-centric. It amounts to discrimination against the girl child and women,” she said.
In his letter to the WCD minister, Majumder said he is a proud father of a single girl and hopes that the company will show some respect to “our daughters”.