Assam designer's logo design makes it to Bollywood film 'Sui Dhaaga'

Thursday, 22 August 2019

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Assam designer's logo design makes it to Bollywood film 'Sui Dhaaga'

G Plus News | August 24, 2018 21:43 hrs

Assam’s celebrated fashion designer Sanjukta Dutta is all set for her Bollywood debut with the film Sui Dhaaga. She was among the chosen few to collaborate with Yash Raj Films to design the logo of the film Sui Dhaaga, which is dedicated to the craftsmen of India.

Speaking to G Plus, the designer informed that she was approached by the makers of the film to design the logo. 

The logo has been done on Muga silk and has Jaapi motifs on it.

The film stars Varun Dhawan and Anushka Sharma in the lead roles. The film is based on the ideology of Make in India and is directed by Sharat Katariya. In Sui Dhaaga, Varun Dhawan plays a tailor, and Anushka Sharma an embroiderer. The film is a salute to the self-reliant workforce of the country — artisans, craftsmen, weavers and the grassroots level contributors to India’s indigenous arts and crafts industry.

Dutta has been an instrumental figure in taking Assamese fashion and handloom to an international platform. She is the only designer from Assam whose creations were donned by Assam Tourism Ambassador Priyanka Chopra, Bipasha Basu, Dia Mirza Preity Zinta, and Zarine Khan at Lakme Fashion Week.

Sanjukta Dutta will be showcasing her collection Abor, at the ongoing Lakme Fashion Week in Mumbai, which is dedicated to the strong and determined women weavers of Assam.

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Designer Sanjukta Dutta with the logo

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