Fair and Lovely Not to Have ‘Fair’ Anymore, Says Hindustan Unilever
GUWAHATI: In the wake of the ‘Black Lives Matter’ Movement, India's leading consumer goods company, Hindustan Unilever (HUL) has announced that it would rebrand its popular product “Fair & Lovely.”
After Johnson & Johnson said that it would stop selling fairness products from its two brands, Clean and Clear and Neutrogena, HUL said that the company would rename its famous facial cream.
Sanjiv Mehta, chairman and managing director, HUL said, “We are making our skin care portfolio more inclusive and want to lead the celebration of a more diverse portrayal of beauty. In 2019, we removed the cameo with two faces as well as the shade guides from the packaging of Fair & Lovely and the brand communication progressed from fairness to glow which is a more holistic and inclusive measure of healthy skin. These changes were very well received by our customers. We now announce that we will remove the word 'Fair' from our brand name Fair & Lovely. The new name is awaiting regulatory approvals, and the pack with the revised name will be available in the market in the next few months."