Pinkathon Empowering Indian Women
minent dignitaries like Mitra Phukan - one of the most prominent literary voices in English from North-East India, Garima Saikia Garg, Amrita B Sawyan, Tayabun Nisha Assamese woman athlete, were present during the meet. Expressing delight on the launch of the Second edition of Pinkathon Inspiring Partners Bajaj Electricals in Guwahati, founder Milind Soman said, “We are very excited to bring Pinkathon to Guwahati once again. We are confident the city and its people will support us and help make this run a success. Pinkathon is more than a Marathon. It is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women. The first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself." Reema Sanghavi, Managing Director, Maximus Events further added “Besides Guwahati, Pinkathon has already been held in various cities like Hyderabad, Chennai, Bangalore, Delhi, Pune, and Ahmedabad & Mumbai in the year 2015. The multi-city national event has received an overwhelming expression of support with over 50,000 women of all ages, across different walks of life from 6 cities in 2014. This number crossed 75,000 in 2015 with 8 cities. The campaign will be supported with an integrated communication plan which includes several pre- event activities like training runs for baby wearing mothers, first time women runners and cancer survivors. There will also be an extensive online campaign to reach out to the masses and help the movement grow.” As a precursor to the main day, the team is organising unique events such as the Cancer Shero Trek. A Shero is a cancer survivor & this event is dedicated towards felicitating these inspiring people. Starting with a trek, this event felicitates the inspiring Cancer Survivors honouring them with an “I Inspire” medal. In Pinkathon 2016, visually and hearing impaired girls would be participating in the different category run. To prepare them for the main day, unique training sessions are designed with the help & coordination of sighted runners. Online registrations are open at www.pinkathon.in, for the V Wash plus 3 km, 5 km & 10 km multi-category run and for 21 km drop a mail on firstname.lastname@example.org .